Product Description

100% plastic-free. 100% biodegradable. 100% compostable. It’s the wipe that all other wipes wish they could be. Born to take on the big boys Pura wasn’t born in a boardroom, but in the home of Cheshire parents Guy and Abi Fennell after they learned that 90% of UK wipes contain polluting plastic. Our mission is to make eco available to all with affordable, quality and planet-friendly baby care that’s good for baby, planet and piggy bank. The world needs a big change. If we act now, we can make a difference! We’re Mumsnet Rated Our eco-awesome wipes have been tested by real parents and given the big thumbs up. Of the 96 Mumsnet users who tested Pura’s plastic-free wipes, 80% would recommend them. B means better business Pura has officially been recognised as a force for good by B Corp! What exactly does this mean? In a nutshell, B Corps are companies that put people and planet before profit, just like Pura. All start-ups spend 12 months in Pending status, so we’ve a little while to go before we get full certification. When we do, we’ll join a likeminded community of global thought leaders including household names such as and Ben and Jerrys. Watch us grow into a company the uses the power of business to build a better world. Frequently asked questions? What does it mean for a Pura wipe to be biodegradable? Pura wipes are made from 100% FSC certified natural plant-based materials unlike 90% of the wipes on the UK market which contain plastic, meaning they can take more than 100 years to biodegrade in landfill! Because of our choice of natural ingredients, Pura wipes will be converted to biomass, Carbon Dioxide and Methane by micro-organisms in the same way as garden waste and other natural material. Meaning Pura wipes are a much better choice for the environment as they reduce waste build-up in landfill and promote a healthier, cleaner planet for your little one. How big are Pura baby wipes? Our wipes are 195 x 180mm How are Pura wipes sustainable? here’s no plastic in our wipes! They are made simply from biodegradable and compostable plant fibres, with 99% water and organic aloe vera. They contain no perfume, no alcohol and no chlorine.

Ingredients

No Chlorine, No Perfume, No Alcohol, 99% Water, Aqua, Aloe barbadensis (Aloe vera) leaf juice, Glycerin, Levulinic acid, Sodium levulinate, Sodium benzoate, Disodium cocoamphodiacetate, Potassium sorbate, Sodium chloride

PLASTIC-FREE: Pura’s environmentally-friendly wipes are made from plant fibres so they’re 100% plastic-free, 100% biodegradable and 100% compostable. Even the packaging is recyclable. 90% of UK baby wipes contain plastic. Not ours!
KIND ON BABIES’ SKIN: Soft, gentle and free of chemicals, alcohol or chlorine, our moist wipes contain 99% pure water and natural, organic aloe vera. Midwife and paediatrician approved, they’re perfect on hands, faces and bottoms and clinically proven to be suitable for newborn, toddler, sensitive and eczema-prone skin
SAFE AND ACCREDITED: The most accredited organic wipes on the market! Pura’s Mumsnet-rated wipes are certified Vegan and multi-accredited by the British Skin Foundation, Allergy UK and the Soil Association.
BULK BUY: Multipack includes 10 packs of wipes, with 70 wet wipes per pack – never run out of change-time essentials. Larger wipe size to tackle the biggest messes.
ETHICAL AND SUSTAINABLE: Pura partners with the Woodland Trust, the NHS, the Hygiene Bank and Nappicycle. Made in the UK.